About Us - MDRX-i

Purpose and Business Summary Company Background Leadership Location Current Principals: MIssion and Vision

Purpose and Business Summary

MDRx Enterprise had passed all legalities to exist as a business; legalized by the law of the land; and compliant to all the basic requirements to distribute medical devices that are essential tools in providing quality life among Filipinos. As its business name implies, MDRx (Medical Device Revolutionary exponents) serves revolutionary (meaning innovative and new) medical devices that are products of research, needed to uplift the wellbeing of the Filipinos through their use in restoring and improving human sight. MDRx Enterprise’s major principal is Beaver-Visitec International (BVI) USA, and Lamur Instrument (a local importer) for all segments, and Alcon Laboratories, Topcon, Quantel Medical, and Appasamy Associates for government accounts as they appoint us.

MDRx Enterprise is a business engaged in health device importation and distribution with its intention of improving and providing healthy eye sight. MDRx serves the consumable microsurgical products used in cataract, vitreoretinal, refractive and oculoplastic surgery. These are highly specialized products where the efficiency is only realized by the surgeons who use it. MDRx is serving currently the premium market that necessitates quality performance and technological products to deliver reliable results towards preserving healthy eye sight.

MDRx was established November 12, 2009, registered under the Department of Trade and Industry as a single proprietorship. MDRx’s industry credibility, legality and authenticity as a company is evidenced and documented in its regulatory licenses from both local and national government bodies. MDRx is formally appointed by Beaver Visitec International, Ltd (BVI) as the exclusive Philippine distributor.

At the later part of 2013, MDRx has gained a new product to serve the reusable device segment thru Lamur Instruments, which are hand crafted reusable high-grade metal surgical instruments made from India that have created an image of reliability for over 15 years. This brand demand is identified and facilitated by consultants from St. Luke’s Medical Center and Philippine General Hospital.

Together with this, MDRx gained the approval of partnering with known ophthalmology brands such as Alcon Laboratories, Topcon, and Quantel Medical for government installations. This allowed it to serve a new segment of ophthalmic diagnostic and corrective equipment. From 2013 until this year, MDRx was able to install almost 50 equipment in several government hospitals.

Recently Appasamy Associates, through its local representative, has approved MDRx in serving government accounts with cost-friendly but dependable intraocular lenses (IOLs) and various sterile solutions. Sourced from India, these items have allowed MDRx to serve almost the entire range of ophthalmic medical devices.

Company Background

MDRx Enterprise is a registered business name under the Department of Trade and Industry (DTI) of the Philippine since November 2009 compliant to the Philippine laws, classified as importer and wholesaler. MDRx is duly registered as a medical device importer-wholesaler under the Food and Drug Authority (FDA) Center for Device Regulation, Radiation Health, and Research (CDRRHR). MDRx is also registered with the Bureau of Customs (BOC). These ensure the legality of business activities involving importation and distribution of medical devices, particularly Beaver-Visitec ophthalmic products.

MDRx Enterprise was named as such for several reasons. MD signifies affinity for medical use while Rx is written like the symbol for medical prescriptions. R revolutionary means innovative and new; the small x intends to abbreviate the word Exchange and Exponents. MDRx has a high recall to its future customers aiming to be the portal of medical products through distribution and marketing of known brands used for uplifting health and wellness.

Leadership

Richard S. Andres serves as the founder and Managing Director for MDRx Enterprise. He has 26 years of experience in Business Development, Sales, Clinical Marketing, Relationship Marketing, Distribution Management, and Product Management. In his management of several product markets for Becton-Dickinson (BD) Philippines, he was able to bring tremendous business growth of an average of 280-350%. He was awarded numerous national, regional, and international recognitions from BD such as the Winner’s Circle Award, Sales Achievement Award, and the Business Excellence Award. He undertook graduate studies in Strategic Marketing Management at the De La Salle University and Public Administration at Mariano Marcos State University (MMSU).

Herminio Santos, RN serves as the Marketing Director for MDRx. He has 29 years of clinical expertise, along with 24 years of experience in Clinical Marketing, Business Development, Product Management, Sales, Communications and Program Management, and Product Introduction and Launching. He pioneered several innovations in both the healthcare market and in business management at BD Philippines, which garnered him multiple recognitions such as Sales Achievement and Top Performer awards.

Sam Onofre B. Francisco is the Operations/ Technical Manager of MDRx. He has 30 years of experience in Website Development, Search Engine Optimization, Content Management Systems, and Digital Marketing. He also has 10 years of experience in Project Development and Monitoring and 7 years of experience in Mobile Marketing. He undertook graduate studies in Economics at St. Louis University, Public Administration at MMSU, and Development Planning with Computer Applications at the Institute of Social Studies, Netherlands.

Maria Luisa Maghari serves as the Administrative and Internal Auditor for MDRx. She has 22 years of experience in Finance, Accounting, Auditing, Treasury, and Administrative Work. She holds a degree of Master’s in Business Administration from the University of Santo Tomas, Manila. She is also a graduate of Human Resources Management at the San Beda College and Accountancy at the University of Negros Occidental-Recoletos.

Ryan Joseph C. Tuzon, RPh serves as the Regulatory/Quality Assurance Specialist of MDRx. He was part of several organization and student council projects along with being a consistent top student in his undergraduate years at the University of the Philippines (UP) Manila. He was given the Recognition for Academic Excellence in the Biological Sciences by the Phi Sigma Society – Alpha Chi Chapter and both the Service Award and the Award of Distinction by his college upon his graduation. He graduated magna cum laude and subsequently became Top 1 in the March 2018 Pharmacy Licensure Exam.

Location

MDRx Enterprise is situated at :

Rm. 302 3/F The One Executive Office Bldg., #5 West Ave., Nayong Kanluran, Quezon City 1104 (administrative office) and

Bldg. 6 Unit 34, BLPC, Road 3, Bagong Pag-Asa, Quezon City 1105 (warehouse)

The location is strategically close to the commercial district of Quezon City. MDRx focuses on selling medical products that started with BD Ophthalmology System products as the exclusive distributor and sub-distributor for BD Medical Injection systems.

Current Principals:

• Beaver-Visitec International (formerly BD Ophthalmology Systems)
Waltham, Massachusetts, USA
• Alcon Laboratories Philippines, Inc. (per project basis)
Ortigas, Pasig City
• Topcon Corporation (through Top Ophthalmic Products and Services Corp., per project basis)
Makati City
• Quantel Medical (through Top Ophthalmic Products and Services Corp., per project basis)
Makati City
• Appasamy Associates (through Filipinas Teknomed Marketing Corporation, per project basis)
East Kamias, Quezon City

MIssion and Vision

Delivering revolutionary medical health technologies.

We are proponents of providing confidence to health practitioners by delivering useful exponents in health in providing quality life.

Core Values

Reliance and trust through the interposition of the Almighty God in doing business is where we gain our strength, our hope, our power and our joy. We were made as a tool to assist healing and to be a witness among those who see us.

Prudence is being careful in our action in doing business. With creative saving, we become practical and remain profitable while doing so, we always recognize the need for the company to show the highest levels of efficiency and in all levels of the business. Efficiency is vital to the success of MDRx Enterprise. All aspects of our company activities are turned more efficiently when the work is done prudently, focused, fast, practical yet economical, flexible yet simple. Doing business with MDRx will always be focused in creatively saving but giving the best service. When everyone works together in a synchronized manner, the time will be utilized wisely. Keeping in mind that we do not work for our bosses but for the Almighty; when we think of this this will give us the extra effort to get things done. Synchronized effort is time bound and efficiency in our operation as distributors will always be a challenge.

Our challenge is our test, it is an endless cycle and it is the building block of our growth. We face new challenge because we are growing, and it is through growing that our company will survive. Our test can be risky, confusing and stressful at times, but we believe our intercession with the almighty and his promises will guide us through changes. By changing we move to survive. We learn on those we passed by. We embrace change and plan for it in order to be efficient. Working efficiently is creatively working smarter without sacrificing work quality.

When we are efficient, we become reliable and we persevere.

We believe the Lord ways are superior to our ways and that His counsels are always the best and the safest for us to adopt and carry out in our activities.

Goals and Objectives

• We want to be a tool in having people experience the joy of being healed with our product and truth in doing business
• We want to introduce and deliver reliable medical instruments used in uplifting life; we want to be known by the useful exponents we introduce
o We validate our products in order to be aligned to our mission
o We exercise creativeness in efficiency. Not just saving but creatively saving our resources in order the quality of service is not compromise.
o We exercise prudence in every aspect of our action while doing business with our clients in order to become reliable; making our brands and services reliable among our users
• We want to be an efficient organization by remaining simple, but we are efficient in dealings and operation
o We make sure our team is equipped in all aspects of work in MDRx, therefore we treasure being trained and to train
• As the portal of health technologies, we just do not sell but we apply clinical selling
o We introduce our product by working together with the users our brands
o We educate the best practice focusing on efficiency and safety in using our products
• When we see feel a red flag we act prudently and intercede to the Almighty through His counsels

Systems and Solutions

• Being a tool tin spreading God’s will in conducting business
o Doing business prudently, honestly considering God’s ways so that those who see and work with us will feel are unique
• Validate a product demand through market research
o Collaboration of marketing, regulatory, logistics, and finance: this begins when the market has an unmet need identified by marketing, confirmed by finance, and validated by regulatory
o Brands currently served are forecasted correlating the marketing support
o New brands or products are evaluated, and evaluators become our key opinion leaders or influencers
• Initiate a sale through Clinical Marketing
o We introduce a reliable system that will make the client feel the efficiency of our brand
o We work or assist with our users in using our products during the initial phase. This will give an impact and recall establishing rapport between our users
o We have our products justified by our key opinion leaders and present it to the client’s technical sales team
o Consistency in our visit and follow-up to establish relationship among users and technical personnel to bring after sales services
• Systematize our logistics
o We partner with reliable air and ocean forwarding services
o Reliable services in import brokerage
o Facilitate only through honest documentation
o Prudently facilitate customs regulations
o We bend until we can but with cautions not to break the rules
• Legalize our transaction
o We legalize our dealings on our products
o We put ourselves in the guidance of FDA, BIR and alike